Case studies add an applied perspective to a book which is rich in conceptual insights about religion and marketing practices. Islamic marketing can be defined as the wisdom of satisfying the needs of customers through the good conduct of delivering halal wholesome, pure and lawful products and services with the mutual consent of both seller and buyer for the purpose of achieving material and spiritual wellbeing in the world here and hereafter and making consumers aware of it through the good conduct of marketers. Islamic perspective a theoretical framework of investigating the determinants. Marketing in the emerging markets of islamic countries marin marinov. Ozlem sandikci, 2011,researching islamic marketing. Therefore to avoid such confusion the term islamic branding was analyzed by several scholars and this study aims to identify muslim consumer s perception and understanding of islamic brands. The emarketing and especially social media marketing has drastically changed the consumer behavior and marketing method. Emphasis on ethics from islamic perspective article pdf available in middle east journal of scientific research 189. Conventional and islamic views market is an important and necessary institution for all human beings either they live in a barter economy or.
An insightful and indepth view of how islam impacts on consumer behavior, marketing strategies, distribution, branding, and advertising. Keywords islamic marketing, muslim consumers, islamic market segmentation, essentialism. Muslim consumer market is considered to be a viable segment which has the. Pdf islamic marketing and muslim consumers behavior. Consumer behavior insights in the marketing of religion. Islamic encounters in consumption and marketing ozlem sand. Islamic marketing is growing in importance as an independent.
Browse books browse journals browse forthcoming books search open access content streaming videos ondemand downloads. To analyze the muslim consumer utility, in addition to the islamic economics heritage, we rely. Apart from conventional marketing strategies, the islamic marketing strategies more focus on religious rules and ethics which do not exist in conventional marketing. An islamic perspective 107 ii to supply the necessities to the people in exchange of money and thereby to meet their needs. Credibility and consumer behavior of islamic bank in. The first section presents the abstract, the second. Pdf islamic perspectives on marketing and consumer behavior. This book is an essential reference source for professionals looking to incorporate the laws and practices of islam into the global presence of their. Article information, open epub for islamic encounters in consumption. In an era when there is an increased and renewed emphasis on teaching and learning business ethics, the highly pertinent question being raised is the role of faith and religious beliefs on business practices. The interaction in social network has significant impact on consumers mind as a marketing tool. No doubt it is an emerging field and it will take a. Multilevel marketing from islamic perspectives 1mohd shahril ahmad razimi, abd rahim romle and ummu noor habibah yahya23 1,3islamic business school, school of government,2 universiti utara malaysia, 06010 sintok, kedah, malaysia abstract.
Islamic marketing and highlights the dangers of an essentialist perspective. Pdf islamic perspectives on marketing and consumer. Pdf marketing from islamic perspective, tapping into the halal. Muslim religiosity, generational cohorts and buying behaviour of. Islamic marketing ethics and its impact on customer. Trade and business, from islamic viewpoint, must be done for the welfare of mankind. Thirdly, the product must be deliverable since the sale of a product is not valid if it cannot be delivered. The purpose of this study is to propose a theory of islamic consumer behavior to explain the factors that influence the islamic mortgage industry.
Consumer behavior in islam has emerged as a promising area of interest to. Do religious beliefs help produce more ethical organizations and consumers. Since, advertising is a part of business that provides information about the. Consumer behaviour towards islamic banking in pakistan abdul. Introduction the concept of marketing from an islamic perspective is different from the conventional one. Several studies have discussed the relationship between credibility and consumer behavior and also elaborated. For this purpose, data was collected from a sample of 200 consumers in different islamic bank in multan through a structured questionnaire containing 30 questions. The global muslim market is now approximately 23 percent of the worlds population, and is projected to grow by about 35 percent in the next 20 years.
Looking at islamic marketing, branding and muslim consumer behavior beyond the 7pasa, journal of islamic marketing, vol. International research journal of finance and economics irjfe, vol. The growing market rapidly today, consumer needs are not limited to, the diverse product. Arnould consumer culture consumer culture can be defined as a social arrangement in which the relations. View ch07 from economics 200 at islamic university of indonesia. Marketing communications in the islamic perspective. Access study documents, get answers to your study questions, and connect with real tutors for marketing 101. Abstract no significant work has been done on the subject of islamic marketing and for the same reason we cant even find a proper definition of it in any book or on any website. Islamic perspectives on marketing and consumer behaviour. Although previous works have shown that conventional marketing theories were, to a certain extent, able to predict factors influencing halal marketing and islamic mortgage, these theories fail to capture or accommodate the islamic perspectives of.
Right from cavemen to white collar jobs, human beings have always strived to have a reason for survival. Righteous deeds are hollow without purity in matters concerned to production, consumption, marketing and selling of products and services that are pure and lawful halal. Related content and download information correct at time of download. Muslim religiosity, generational cohorts and buying. Journal of marketing management and consumer behavior, vol. For this purpose, data was collected from a sample of 200 consumers in different islamic bank in multan through a structured questionnaire containing. Hasan, syed akif and subhani, muhammad imtiaz and osman, ms. Based on data collected from 1263 muslim consumers in. This paper discusses the disciplinary status of islamic consumer behaviour. The rising prosperity of the muslim consumers and increasing population of. The third part of the book addresses islamic values and how they are applied in entrepreneurship, inheritance, consumer behavior and marketing. Citescore values are based on citation counts in a given year e. Muslim consumers purchase behavior towards shariah compliant.
Internationaljournalofislamicmanagementandbusiness vol. From a general perspective, shariah compliant hotels are referred to hotels that. The effects of marketing mix on consumer satisfaction. Multilevel marketing mlm has been one of the controversial businesses in this modern business. An islamic market is characterized by certain norms that take care of the interests of both the buyer and the seller. Marketing an introduction th edition is a great work by two famous authors. Once the human behavioural models have been addressed, the chapter will focus on models of consumer behaviour. Islamic marketing ethics and its impact on customer satisfaction 31 any form. Similarly, in chapter four methods of managing customer relationships are described.
Because the muslim market is so large, its potential has become a focus of many studies. International marketing ethics from an islamic perspective. This chapter aims to develop an understanding of consumer behavior in islam, reflecting on the teachings and values of islam. Marketing in the emerging markets of islamic countries. Consumer behavior in islam has emerged as a promising area of interest to researchers in islamic economics in recent years. A comprehensive profile analysis and a series of chi. Religion may serve to link consumers to a style of life that determines the pattern. Social medias online marketing potential online marketing, also known as wordofmouth wom or buzz marketing, is the tactic of creating a process where interested people can market to each other ramaswamy, 2008. Motives and role of religiosity towards consumer purchase. Request pdf islamic perspectives on marketing and consumer behaviour the. In an islamic society, regardless of the saturation argument some. International journal of bank marketing, 167, 2993. Jun 03, 2014 the purpose of this study is to propose a theory of islamic consumer behaviour to explain the factors that influence the islamic mortgage industry. Muslim religiosity, generational cohorts and buying behaviour.
Since, advertising is a part of business that provides information about the products or. This study is a descriptive survey research, aimed to discuss the concept of islamic business ethics with the five elements of the marketing mix. International marketing practices, embedded in a strong ethical doctrine, can play a vital role in raising the standards of business conduct worldwide, while in no way compromising the quality of services or products offered to customers, or surrendering the profit margins of businesses. Marketing mix, customer satisfaction, islamic marketing 1. International journal of research in marketing elsevier. This study uses twenty seven references relates to credibility, customer value, satisfaction, and loyalty. Planning, implementation, and control brings together the best practices for entry and expansion of global brands into islamic countries.
The concept credibility has become significant attention from academics and practitioners because it played an important role in creating and maintaining consumer behavior. Dynamics of muslim consumers behavior toward halal products. Adherence to such ethical practices can help to elevate the standards of behavior and thus of living, of. Marketing an introduction th edition pdf kotler book hut. On the other hand, the degrees of the effect of income and wealth on consumer behavior depends on a whole list of cultural, social and religious factors. However, few companies have managed to crack into this huge and. No doubt it is an emerging field and it will take a long time to realize its full potential. Request pdf islamic perspectives on marketing and consumer behaviour the scarcity of marketing literature in context to islam is the basic motivation to bring this title.
Theory of consumer behavior in islamic perspective. The diversity of definitions that have been proposed to define the concept of religion indicates that there is no consensus on a general sense to this word. Article information, pdf download for muslim religiosity, generational cohorts and buying. Consumer behavior applied to the consumer the main conclusions have been as follows. Thus, adopting the islamic marketing ethics ensures that the seeds of harmony are planted and a proper order in society is provided, thereby enhancing the. Describes a study designed to investigate the banking behavior of islamic bank customers in the state of bahrain. Consumer criteria for the selection of an islamic bank. Journal of targeting, measurement and analysis for marketing 16. However14, faced with all these definitions, we can see that reli. Pdf marketing from islamic perspective, tapping into the.
In addition, factors influencing customer satisfaction and loyalty, measuring customer satisfaction, importance and approaches are explored. Social media is a path to communicate regarding particular goods or services of any particular brand on its social media page. It attempts to establish that the principle underlying the classification of consumer. Chapter 7 consumer behavior in the international context chapter outline perspectives on consumer behavior motivation learning.
There are a number of rules of ethical discipline in islamic commercial transactions without which business contract would be regarded as lacking perfection in the light of the code of good manners, decency and ethical excellence. Islamic consumer model, fairness behavior and asymptotic utility. This chapter will focus on the area of consumer behaviour by first considering a number of human behavioural models and the commonalities thereof with consumer behaviour, impacting the marketing field of study. Nov 14, 2012 marketing mix in islamic perspective it is hard to attain marketing mix consistency when implementing a conventional marketing approach. This article aims to clarify the needs in forming theoretical framework for islamic marketing with focus on two things of firstly the accuracy of the available approach in islamic point of view and secondly the current situation of islamic marketing in terms of the concept, theory, model as well as the approach. Department of marketing, hebron university, hebron, palestine email. It also goes on to identify the nature and charact. Global consumer culture, in encyclopedia of international marketing, jagdish sheth and naresh maholtra, eds.
Islamic development management recent advancements and. Oct 25, 2016 pdf epub islamic perspectives on marketing and consumer behavior. View islamic, muslim and halal marketingbrandingconsumer behaviour research papers on academia. The book proposes a new islamic sustainability and offers new perspectives on csr in connection with waqf islamic endowments and microfinance. Pdf religion is a system of beliefs and practices that dictates individual response.
Attitudes of muslims towards islamic banks in a dualbanking system american journal of islamic finance, 6. Creating a global islamic business provides a complete guide to building brands in the largest consumer market in the world. Islamic banks should focus on marketing mix along with islamic and ethical perspectives to improve the. Islamic perspectives on marketing and consumer behavior.
For instance, amms seminar on organizational behavior in 1988 is a precursor to several others. Faculty of business administration, iqra university, defense view. Muslim religiosity, generational cohorts and buying behaviour of islamic financial products revtiraman sharma, farhana t newaz, and kimshyan fam australian journal of management 2016 42. Personal and instore factors influencing impulse buying. That is why it is hard to call these factors valueneutral. Both authors are experts in the field of marketing and management. Gary armstrong and philip kotler are the book authors. Although previous works have shown that conventional marketing theories were, to a certain extent, able to predict factors influencing halal marketing and islamic mortgage, these theories fail to capture or accommodate the islamic perspectives. Thus, this study discusses how marketing mix product, price, place and promotion influences customer satisfaction from islamic perspectives and why it is necessary for the consumers. Fourthly, there is a need of identification of extra. A consumptionbased explanation of aggregate stock market behavior.
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